The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries

By Margot van Mulken, R. L. Pair, C. Forceville. 2010

125 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/052d74662c1d38e2c8bab1413903ab21bde3568e