Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising

By Margot van Mulken, Andreu van Hooft, Ulrike Nederstigt. 2014

105 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/37fdcc7b17056fddede2513e171d17e0339d5b1f