Puns, relevance and appreciation in advertisements

By Margot van Mulken, R. V. E. Dijk, Hans Hoeken. 2005

89 citations recorded by the source corpus.

Subfields: Communication, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/bd1b92b863d2e139e59b4c16f42f0e8880afec40