The Costs and Benefits of Metaphor

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Complementary perspectives on metaphor: Cognitive linguistics and relevance theory. (2008, background): “Noveck et al. (2001) present results from a reading-time study which indicated that reading speed of referential metaphors (e.g., ‘‘All toads to the side of the pool’’) increased with age, and that sentences containing metaphors were read more slowly than those containing the non-figurative control…”
Puns, relevance and appreciation in advertisements (2005, background): “This line of reasoning would suggest that the use of puns in advertising is not too welladvised since, in general, in order to understand a pun, the receiver has to expend extra mental effort (cf. Noveck et al., 2001; Gibbs, 1994; Toncar and Munch, 2001; Mothersbaugh et al., 2002).”
Domain-specific prior knowledge and learning: A meta-analysis (2021, background): “…can affect learning through the positive mediation of some pathways and the negative mediation of others (e.g., Bodner et al., 2014; Jones & Pyc, 2014; Noveck et al., 2001; Robidoux & Besner, 2011; Siegler et al., 2011; Sternberg, 1996; Sternberg & Frensch, 1992; Vamvakoussi & Vosniadou, 2004).”