The Impact of Brand Commitment on Loyalty to Retail Service Brands
By Gordon L. Fullerton. 2009
452 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/63d5013b49bca1f741c342dc9e8e82295f29e130
How researchers see this paper
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In Marketing
- Ying Wang
- Kevin Kam Fung So
- Insin Kim
- B. Sparks
- Rujirutana Mandhachitara
- Ceridwyn King
- Yaowalak Poolthong
- Sevtap Ünal
In Organizational Behavior and Human Resource Management
- Kevin Kam Fung So
- Insin Kim
- B. Sparks
- Rujirutana Mandhachitara
- Ceridwyn King
- Yaowalak Poolthong
- Sevtap Ünal
- H. Yıldırım
In Sociology and Political Science
- Ying Wang
- Kevin Kam Fung So
- Insin Kim
- B. Sparks
- Rujirutana Mandhachitara
- Ceridwyn King
- Yaowalak Poolthong
- S. Mousavi
Citations in the corpus
- The interrelationships between relationship marketing constructs and customer engagement dimensions (2018, unknown): “As noted by earlier studies, customers who are emotionally attached to the brand tend to take ownership and will discuss the brand with other customers (Pansari & Kumar, 2016, p. 304; Fullerton, 2005, p. 97).”
- Customer experiences in the age of artificial intelligence (2020, unknown): “…2018; Oh et al., 2012; Otto & Ritchie, 1996), AI-enabled service quality (Wolfinbarger & Gilly, 2003; Chang & Wang, 2011), relationship commitment (Fullerton, 2005), trust (Wang et al., 2019; Paparoidamis, Tran, & Leonidou, 2019), perceived convenience (Collier & & Sherrell, 2010),…”
- The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands (2016, background): “…offerings of a brand, consumers develop attitudes or satisfaction judgments about the purchase that justify their loyal relationship with the brand (Fullerton 2005; Yuksel, Yuksel, and Bilim 2010; Nam, Ekinci, and Whyatt 2011), resulting in favorable behavioral intentions such as loyalty to the…”
- Interpreting Social Identity in Online Brand Communities: Considering Posters and Lurkers (2017, background): “Affective brand commitment lies at the heart of the customer-brand relationship (Fullerton, 2005).”
- Impact of brand personality in 3 major relational consequences (trust, attachment and commitment to the brand) (2010, background): “The normative commitment, derived from organisational psychology research, is indeed less relevant when studying the existing relationship between a brand and a consumer (Fullerton, 2005).”