Are You Following Me? A Content Analysis of TV Networks’ Brand Communication on Twitter

By Jhih-Syuan Lin, Jorge Peña. 2011

100 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8b0c3662c4d274da555225880cfb08d9858c6a1d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Nicole H. O’Donnell
2. Yoon‐Joo Lee
3. Hye Jin Yoon

In Sociology and Political Science

1. Nicole H. O’Donnell
2. Yoon‐Joo Lee
3. Hye Jin Yoon

Citations in the corpus

• The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites (2018, background): “Content analyses and case studies have explored the potential for brand communication (Lin & Peña, 2011) and electronic word-of-mouth http://dx.doi.org/10.1016/j.jbusres.2017.09.039 Received 14 July 2016; Received in revised form 20 September 2017; Accepted 21 September 2017 ⁎ Corresponding author.”