Empirically Distinguishing Informative and Prestige Effects of Advertising

By Daniel A. Ackerberg. 2001

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Citations in the corpus

Counterfactual inference for consumer choice across many product categories (2019, background): “Ackerberg (2001, 2003) analyzes yogurt, Erdem et al. (2003) ketchup, Dubé (2004) soft drinks, and Hendel and Nevo (2006) detergent.”
Does Advertising Overcome Brand Loyalty? Evidence from the Breakfast-Cereals Market (2004, methodology): “To my knowledge, however, there is no scanner dataset that includes such individual-level advertising data [similar to the data employed in Ackerberg (2002)] for the cereals market. In a recent study on the cereals market, Cotterill and Haller (1997) used weekly aggregate advertising data, but this ”
Expert Opinion and the Demand for Experience Goods: An Experimental Approach in the Retail Wine Market (2011, methodology): “Reported models utilize three alternate controls: Single Store, Set A, and Set B, which are reported in columns (1-3), (4-6), and (7-9) respectively.”
Persuasion: Empirical Evidence (2010, unknown): “Similar assumptions justify studies by Tellis (1988) and Ackerberg (2001) who use high-frequency individuallevel supermarket purchase data matched to individual-level advertising exposures.”
Got Organic Milk? Consumer Valuations of Milk Labels after the Implementation of the USDA Organic Seal (2007, background): “…store in which the household purchased milk—mainly to ensure feasibility of the data analysis—we implicitly assume that the decision of what store to go to is made prior to deciding which specific milk product to purchase (see e.g. Swait and Sweeney 2000, and Ackerberg 2001 for similar approach).”
An Empirical Model of Advertising Dynamics (2005, background): “36 Ackerberg (2001), for example, shows how to estimate and distinguish between prestige and informative advertising effects.”
Advertising Bans and the Substitutability of Online and Offline Advertising (2011, background): “As Ackerberg (2001) points out, the effective- ness of advertising may differ depending on whether consumers are aware of the products.”
Information and the Skewness of Music Sales (2009, result): “Also, as in the studies of Ackerberg [1, 2] and Goeree, our results imply an important role for informative advertising.”
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data (2009, background): “The results in Ackerberg (2001), for example, indicate that the primary effect of advertising for the particular brand of yogurt being studied is that of informing consumers.”