Capabilities for forging customer relationships

By G. Day. 2000

107 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001, background): “What is surprising, perhaps, is that with only a few notable exceptions (Bharadwaj, Varadarajan & Fahy, 1993; Capron & Hulland, 1999; Day, 2001; Hunt, 1997; Hunt & Morgan, 1995; Wernerfelt, 1984), marketing scholars have devoted remarkably little attention to applying RBV as a frame of reference in ”
The Role of Relational Information Processes and Technology Use in Customer Relationship Management (2005, background): “Emphasizing reciprocal firm-customer information flow is, therefore, critical for a business to effectively execute its relationship marketing strategy (Day 2000).”
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance (2008, methodology): “For example, under what market conditions would pricing capability (Dutta, Zbaracki, and Bergen 2003) be more critical than customerrelating capability (Day 2000)?”
Cross-Selling Through Database Marketing: A Mixed Data Factor Analyzer for Data Augmentation and Prediction (2003, unknown): “E-mail addresses: Kamakura@duke.edu (W.A. Kamakura), Wedel@umich.edu (M. Wedel), jamazzon@usp.br (J.A. Mazzon). strengthening the relationships with their customers (Day, 2000).”