How to Make Sense of Weak Signals

By G. Day. 2009

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Building theory about theory building: What constitutes a theoretical contribution? Academy of Management Review, , . (2011, methodology): “This orientation includes but goes beyond the notion of detecting " weak signals " (Shoemaker & Day, 2009) and discerning where trends are likely to lead— or, as Bennis has put it, " It's not as important to know where the puck is now as to know where it will be " (2003: 194; citing hockey star…”