Rae Yule Kim
Marketing · 2020
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 2 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 6 citations into it; #4,950 of 6,289 by trust here, #5,673 by citations
Whom Rae Yule Kim trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts Rae Yule Kim overall
Papers from Rae Yule Kim's perspective
Ordered by how strongly the researchers Rae Yule Kim trusts endorse each paper. Same corpus, a different order for every researcher.
- Innovation diffusion and new product growth models: A critical review and research directions
- The mere urgency effect.
- A typology of online shoppers based on shopping motivations
- The power of sensory marketing in advertising
- Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding (Computers in Human Behavior)
- Consumer Choice between Hedonic and Utilitarian Goods
- It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion:
- The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness
- Empirical Analysis of an Evolving Social Network (Science)
- The Diffusion of Services
Their papers
- The Impact of COVID-19 on Consumers: Preparing for Digital Sales (2020) — 305 citations