The mere urgency effect.

By Meng Zhu, Yang Yang, Christopher K. Hsee. 2018

126 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, General Decision Sciences, Safety Research

View Paper: https://www.semanticscholar.org/paper/2850081723139ba480ad0b1c40fb69e01f02ad99

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. J. Gentry
2. Rae Yule Kim
3. Shipra Gupta

Citations in the corpus

• ‘Should I Buy, Hoard, or Hide?’- Consumers’ responses to perceived scarcity (2019, background): “In developing their ‘mere urgency effect’ construct, Zhu, Yang, and Hsee (2018) list several potential normative reasons, including low supply and high demand, for urgency being given primacy over the importance of decision.”
• The Impact of COVID-19 on Consumers: Preparing for Digital Sales (2020, background): “According to the “MereUrgency Effect,” people tend to allocatemost of the resources and time to the urgent matter regardless of its importance [9].”