The Diffusion of Services

By Barak Libai, Eitan Muller, Renana Peres. 2009

148 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/1bed2c1a5cf670120419efc65737f70eefc60942

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Renana Peres
2. Vijay Mahajan
3. Eitan Muller
4. Dominique M. Hanssens

In Marketing

1. Vijay Mahajan
2. Renana Peres
3. Eitan Muller
4. R. Chitturi
5. Dominique M. Hanssens
6. Marnik G. Dekimpe

In Organizational Behavior and Human Resource Management

1. Vijay Mahajan
2. Eitan Muller
3. Renana Peres

Citations in the corpus

• Innovation diffusion and new product growth models: A critical review and research directions (2010, methodology): “Untangling the effects of acquired customers and acceleration on the growth of new products is necessary for quantifying and measuring the social value of customers and the impact of word-ofmouth initiatives (see Libai et al. (2009c)).”
• The effect of social networks structure on innovation performance: A review and directions for research (2019, background): “As discussed above, we suggest using the NPV of either the number of adopters, or the adoption profits.”