A typology of online shoppers based on shopping motivations

By Andrew J. Rohm, Vanitha Swaminathan. 2004

1,060 citations recorded by the source corpus.

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Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases (2017, result): “Third, customers might engage in online shopping trips for different reasons than those that prompt them to shop offline, as indicated by previous research (Rohm and Swaminathan 2004).”
Assessing customers' perceived value of the online channel of multichannel retailers: A two country examination (2015, neutral): “(Rohm and Swaminathan, 2004).”
A supply chain model with direct and retail channels (2008, background): “Empirical studies have shown that transaction costs (Liang and Huang 2001) and service qualities (Devaraj et al. 2002, Rohm and Swaminathan 2004) are the major determinants of consumers' channel choice decisions.”
A Model of Green Consumption Behavior Constructed by the Theory of Planned Behavior (2014, background): “Schwartz and Tessler (1972) contended that attitude and subjective norm influence behavioral intention, while personal subjective norm is influenced by moral obligation.”
Brand Personality's Influence on the Purchase Intention: A Mobile Marketing Case (2011, background): “…literature, as is the idea that brand personality is a vehicle of consumer self-expression and can be instrumental in helping a consumer express different aspects of his or her self (Johar, Sengupta and Aaker, 2005; Escalas, and Bettman, 2005; Rohm and Swaminathan, 2004; Belk, 1988; Aaker, 1997).”