Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding
By Anil Bilgihan. Computers in Human Behavior, 2016
538 citations recorded by the source corpus.
Subfields: Information Systems and Management, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/dc4ef84954b7ffdb48abf6b925b9c7e9e014e7b0
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Information Systems and Management
- Olli Tyrväinen
- Rae Yule Kim
- Heikki Karjaluoto
- Nikolaos Stylos
- Hannu Saarijärvi
- Constantinos-Vasilios Priporas
In Marketing
- Olli Tyrväinen
- Rae Yule Kim
- Heikki Karjaluoto
- Nikolaos Stylos
- Hannu Saarijärvi
- Constantinos-Vasilios Priporas
In Sociology and Political Science
- Olli Tyrväinen
- Rae Yule Kim
- Heikki Karjaluoto
- Anestis K. Fotiadis
- Nikolaos Stylos
- Hannu Saarijärvi
- Constantinos-Vasilios Priporas
Citations in the corpus
- The Impact of COVID-19 on Consumers: Preparing for Digital Sales (2020, background): “or return to purchase again in ecommerce [38].”
- Generation Z consumers' expectations of interactions in smart retailing: A future agenda (2017, background): “Previous studies on various generations highlighted that generation Y is also a technology-savvy group which makes heavy use of online shopping (Bilgihan, 2016) and in general spends less on purchases than other generations, such as generation X (Lissitsa & Kol, 2016).”
- Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail (2020, methodology): “Prior studies have confirmed the relationship between CXs and WOM (Bilgihan, 2016; Keiningham et al., 2007; Klaus and Maklan, 2013; Klein et al., 2016; Maklan and Klaus, 2011).”