Hyunjoo Im
Marketing · 2010–2020
A researcher in the Science corpus: 4 papers; trusts 5 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 52 citations into it
- Sociology and Political Science — 38 citations into it
- Organizational Behavior and Human Resource Management — 32 citations into it
- Social Psychology — 23 citations into it
- Experimental and Cognitive Psychology — 12 citations into it
- Cognitive Neuroscience — 10 citations into it
- Information Systems and Management — 6 citations into it
Whom Hyunjoo Im trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
- Adel M. Aladwani
- Rashmi Adaval
- Angela Y. Lee
- Prashant C. Palvia
- Aparna A. Labroo
- Sevgin A. Eroglu
- Paul J Silvia
- Daniele Scarpi
- Stuart J. H. Biddle
- Norbert Schwarz
Papers from Hyunjoo Im's perspective
Ordered by how strongly the researchers Hyunjoo Im trusts endorse each paper. Same corpus, a different order for every researcher.
- Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience? (Personality and Social Psychology Review)
- The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
- Developing and validating an instrument for measuring user-perceived web quality (Information Manager (The))
- Empirical testing of a model of online store atmospherics and shopper responses
- Sometimes It Just Feels Right: The Differential Weighting of Affect-Consistent and Affect- Inconsistent Product Information
- Value‐based segmentation of luxury consumption behavior
- The hedonic marking of processing fluency: Implications for evaluative judgment
- Consumer Learning and the Effects of Virtual Experience Relative to Indirect and Direct Product Experience
- Cognitive Appraisals and Interest in Visual Art: Exploring an Appraisal Theory of Aesthetic Emotions
- Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation
Their papers
- "I Like Your Suggestion!" the role of humanlikeness and parasocial relationship on the website versus voice shopper's perception of recommendations (2020) — 154 citations
- “You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands (2020) — 117 citations
- The impact of perceived similarity to other customers on shopping mall satisfaction (2016) — 90 citations
- The perceptual fluency effect on pleasurable online shopping experience (2010) — 87 citations