The perceptual fluency effect on pleasurable online shopping experience

By Hyunjoo Im, Sharron J. Lennon, Leslie Stoel. 2010

87 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/585d2e686ecc2ccad442612491126fa86ff553ef

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yongqiang Sun
2. Nan Wang
3. Yangjun Li
4. Xiao-Liang Shen

In Social Psychology

1. Yongqiang Sun
2. Nan Wang
3. Xiao-Liang Shen

Citations in the corpus

• Channel integration quality, perceived fluency and omnichannel service usage: The moderating roles of internal and external usage experience (2018, background): “Prior studies have also suggested that fluent online shopping experience would evoke positive affective responses, and facilitate positive online behavior [43,44].”