Online visual merchandising (VMD) cues and consumer pleasure and arousal: Purchasing versus browsing situation
By Young Ha, Sharron J. Lennon. 2010
216 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/0becd61bb56d74d6d4f22a37251facd52a6f6a94
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Haili Chu
- Qian Huang
- Xiayu Chen
- Hefu Liu
- Sharron J. Lennon
- Amanda J. Broderick
- C. Demangeot
- I. Bakker
In Organizational Behavior and Human Resource Management
Citations in the corpus
- The perceptual fluency effect on pleasurable online shopping experience (2010, background): “More closely related to the online context, researchers (Eroglu et al., 2003; Ha and Lennon, 2010; Wu et al., 2008) examined pleasure elicited from online atmosphere and found that pleasure predicted approach/avoidance behaviors (i.”
- Pleasure, Arousal, Dominance: Mehrabian and Russell revisited (2014, background): “…Bonnet et al. 1995; Costa et al. 2010; Walter et al. 2011), marketing research (Menon and Kahn 2002; Laroche et al. 2005; Wu et al. 2008; Lin 2010; Ha and Lennon 2010; Penz and Hogg 2011), computer systems (Colomo-Palacios et al. 2011) and psychological research (Reisenzein 1994; Bradley et al.…”
- Engaging customers during a website visit: a model of website customer engagement (2016, background): “Customers who perceive a site as higher in experiential exploration potential likely visit more pages and become more interested and motivated (Kim et al., 2007), therefore a more active with the context (Ha and Lennon, 2010).”
- Enhancing the flow experience of consumers in China through interpersonal interaction in social commerce (2016, background): “Studies that apply the SOR framework demonstrate that consumer internal state (organism) can mediate between stimuli and consumer response behavior (Gao & Bai, 2014; Ha & Lennon, 2010; Yoon, 2012).”