Not always co-creation: introducing interactional co-destruction of value in service-dominant logic

By Loïc Plé, Rubén Chumpitaz Caceres. 2010

834 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/429e33f822f7576b7ac00f8ce25ff145af33a296

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. K. Naumann
2. J. Bowden
3. Marcel J. H. van Birgelen
4. Thomas Leclercq
5. Ingrid Poncin
6. Wafa Hammedi
7. Carmen Neghina
8. Mark Gabbott

In Organizational Behavior and Human Resource Management

1. K. Naumann
2. J. Bowden
3. Marcel J. H. van Birgelen
4. Thomas Leclercq
5. Ingrid Poncin
6. Wafa Hammedi
7. Mark Gabbott
8. Josée Bloemer

In Strategy and Management

1. J. Bowden
2. Marcel J. H. van Birgelen
3. Thomas Leclercq
4. Ingrid Poncin
5. Wafa Hammedi
6. Carmen Neghina
7. Josée Bloemer
8. Marjolein C. J. Caniëls

Citations in the corpus

• Value cocreation in service interactions (2015, background): “At the same time, some articles equate cocreation and coproduction (Vargo and Lusch, 2008), cocreation and codesign (Plé and Cáceres, 2010), or cocreation and co-innovation (Schau et al.”
• Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020, background): “Negative customer engagement Negative CE captures negative contributions and co-destruction within a service relationship (Plé and Cáceres, 2010; Dolan et al., 2016).”
• Ten years of value cocreation: An integrative review (2016, background): “Accidental misuse implies a lack of agreement about the value creation process or result; intentional misuses result from sabotage or opportunistic behaviors (Plé and Cáceres, 2010).”