We're all connected: The power of the social media ecosystem
By Richard C. Hanna, Andrew J. Rohm, Victoria L. Crittenden. 2011
1,696 citations recorded by the source corpus.
Subfields: Communication, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/2c6e585b6c31718948aed0e5230755d7afc71db4
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Communication
- Marie-Odile Richard
- Michel Laroche
- M. del Giudice
- Jennifer E. Rowley
- Brendan James Keegan
- Yogesh Kumar Dwivedi
- Florian Michahelles
- Mohammad Reza Habibi
In Sociology and Political Science
- Michel Laroche
- Marie-Odile Richard
- Chandrashekhar Kandpal
- Anuja Arora
- Reema Aswani
- Shivam Bansal
- J. M. Andzulis
- M. del Giudice
Citations in the corpus
- A Complex View of Industry 4.0 (2016, background): “During the period after 2005, with the development of social media, web portals became integrated (Hanna, Rohm, & Crittenden, 2011).”
- The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media (2014, background): “Hanna et al. (2011) also state that active consumers can play vital role in creating and marketing the content of brands.”
- Measuring social media influencer index- insights from facebook, Twitter and Instagram (2019, background): “In the current scenario where there is a constant race for content promotion and propagation, organizations are leveraging the power of social media for reaching out to the masses (Hanna et al., 2011; Kietzmann et al., 2011).”
- Evaluation and decision making in social media marketing (2017, background): “, 2010) and as potentially heralding a paradigm shift in marketing (Hanna et al., 2011).”
- Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM (2014, methodology): “Customer-centric management system was measured using six items from the Jayachandran et al. (2005) measurement instrument.”
- The roles of brand community and community engagement in building brand trust on social media (2014, background): “Engagement is perhaps the Holy Grail of social media; all brands, fan pages, and organizations' pages strive to get a bigger share of customers' attention and engagement in their pages (Hanna et al., 2011).”