Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

By Khim Yong Goh, Cheng Suang Heng, Zhijie Lin. Information systems research, 2013

1,411 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/789347a8cc1cbfb759de9a051a2aa04e234f5f88

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Citations in the corpus

The Operational Value of Social Media Information (2018, background): “At the same time, a number of academic studies in marketing, ﬁnance, and information systems have demonstrated the value of social media information when making managerial decisions (e.g., see Aral 2011, Bollen et al. 2011, Goh et al. 2013).”
Evaluation and decision making in social media marketing (2017, background): “For example, Goh et al. (2013) studied the relative impact of social media on firm profits and established that user-generated content had a greater impact on profits than firm-created content.”
Consumer behavior in social commerce: A literature review (2016, methodology): “[26] integrated archival data on a Facebook brand page with consumers' transaction data in order to examine their purchase behavior.”
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention (2017, background): “In light of the exponential growth of SNSs and the integral role social media platforms play in brand communication (Xie and Lee, 2015; Goh et al., 2013), this study aims to provide theoretical explanations for ‘‘why” people use SNSs and further elucidate the key motivations for using different SNS…”
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2018, neutral): “(2013); Goh et al. (2013); Rishika et al.”
Advances in Social Media Research: Past, Present and Future (2017, background): “Goh et al. (2013) study the user and market generated content for engagement in social media brand community to find that it has a positive impact on purchase expenditures.”
Introduction to the Special Issue - Social Media and Business Transformation: A Framework for Research (2013, background): “In this issue, Goh et al. (2013) study the ﬁrm’s tactics with respect to content production on Facebook.”