Qiang Lu
Marketing · with Moorthy · 2007–2018
A researcher in the Science corpus: 2 papers; trusts 3 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 5 citations into it
Whom Qiang Lu trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Qiang Lu's perspective
Ordered by how strongly the researchers Qiang Lu trusts endorse each paper. Same corpus, a different order for every researcher.
- Competitive One-to-One Promotions (Management Sciences)
- Reward Programs and Tacit Collusion
- CHAPTER TWENTY-SIX. Out of Control: Visceral Influences on Behavior
- Electronic Tickets, Smart Cards, and Online Prepayments: When and How to Advance Sell
- The Optimal Choice of Promotional Vehicles: Front-Loaded or Rear-Loaded Incentives?: Front-Loaded or Rear-Loaded Incentives?
- Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
- Customer Poaching and Brand Switching
- Supplier Surfing: Competition and Consumer Behavior in Subscription Markets
- Advance Pricing of Services and Other Implications of Separating Purchase and Consumption
- CHAPTER EIGHT. Fairness as a Constraint on Profit Seeking: Entitlements in the Market
Their papers
- Financial service providers and banks’ role in helping SMEs to access finance (2018) — 144 citations
- Coupons Versus Rebates (2007) — 136 citations