Evolution of mobile location-based services

By B. Rao, Louis Minakakis. CACM, 2003

525 citations recorded by the source corpus.

Subfields: Information Systems, Information Systems and Management, Transportation

View Paper: https://www.semanticscholar.org/paper/ad2f29336ae1dcb766a0886a667947df37550161

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems

1. Taanika Arora
2. Iman Ramezani
3. Milad Dehghani
4. Rasoul Sali
5. Sumeet Gupta
6. Mojtaba Khorram Niaki
7. Bhawna Agarwal
8. Heng Xu

In Information Systems and Management

1. Taanika Arora
2. Bhawna Agarwal
3. Iman Ramezani
4. Rasoul Sali
5. Mojtaba Khorram Niaki
6. Fiona Fui-Hoon Nah
7. Keng Leng Siau
8. Milad Dehghani

In Transportation

1. Iman Ramezani
2. Milad Dehghani
3. Rasoul Sali
4. Sumeet Gupta
5. Mojtaba Khorram Niaki
6. Heng Xu

Citations in the corpus

• Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach (2019, background): “Rao and Minakakis (2003) argued that reforming the marketing techniques based on the prerequisites of the ‘knowledge of customer profiles, history, and their needs’.”
• The effects of privacy concerns and personal innovativeness on potential and experienced customers’ adoption of location-based services (2009, background): “LBS provide nomadic consumers flexible and timely access to information/ services that would otherwise not be available in the conventional commercial realm (Junglas and Watson 2006; Rao and Minakakis 2003).”
• Evaluating the influence of YouTube advertising for attraction of young customers (2016, methodology): “Ducoffe (Ducoffe, 1995a, 1995b) believed that advertising works effectively when value is exchanged between consumers and advertisers through the advertised messages.”
• Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014, background): “Prior research in marketing found that customers are interested in advertising that is personalized and relevant to their consumption pattern (DeZoysa, 2002; Milne & Gordon, 1993; Rao & Minakakis, 2003; Robins, 2003).”
• Information disclosure on mobile devices: Re-examining privacy calculus with actual user behavior (2013, unknown): “Although several researchers have identified the unique complexities of location data privacy risks (e.g., Barkhuus, 2004; Decker, 2008; Ghosh and Swaminatha, 2001; Jiang and Yao, 2006; Junglas and Watson, 2008; Milne and Rohm, 2003; Rao and Minakakis, 2003; Vihavainen et al., 2009), far fewer studi”
• An Experimental Study on Ubiquitous commerce Adoption: Impact of Personalization and Privacy Concerns (2008, background): “Location can determine customers’ information needs as well as their product and service choices (Rao and Minakakis, 2003).”