How do Japanese consumers perceive wireless ads? A multivariate analysis

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Social media advertising value: The case of transitional economies in Southeast Asia (2014, background): “Consistent with EV theory, consumers will intuitively evaluate the reliability and assess the trustworthiness of SMA through other participants’ comments within the advertisement, especially comments from the members of their existing social networks (Okazaki 2004).”
Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach (2019, background): “Altuna and Konuk (2009), Luna Cortés and Royo Vela (2013), Okazaki (2004), Rau, Liao, and Chen (2013), Tsang et al. (2004), Ducofee and Carlo (2000), Ünal, Ercis, and Keser (2011), Wong (2010) reported, in their studies, that irritation and intrusiveness negatively affect the attitudes of the…”
How smartphone advertising influences consumers' purchase intention (2019, background): “Past research examined irritation as being negatively related to advertising value, reducing advertising effectiveness and the value perceived by consumers (Korgaonkar & Wolin, 1999; Okazaki, 2004).”