Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization

By Yoo-Jung Kim, Jinyoung Han. Computers in Human Behavior, 2014

423 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/18315dfc0ceff5660fadc850f5b853bd366a8d99

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Citations in the corpus

Setting the future of digital and social media marketing research: Perspectives and research propositions (2020, background): “Today as mobile phones have become the first screen for the consumers, mobile advertising can play a significant role in influencing consumers’ mindset (Kim & Han, 2014).”
Personalized ads on Facebook: An effective marketing tool for online marketers (2017, background): “Stated differently, personalized ads improve ad credibility (Kim and Han, 2014) and enhance customer's positive ad attitude (Xu, 2006) (see Fig.”
The influence of flow experience in the augmented reality context on psychological ownership (2021, background): “…consumers are likely to perceive enjoyment and pleasure when understanding the details of information that includes their needs; also, consumers are more concentrated and do not miss opportunities capturing product information, while they pay little attention to other things (Kim and Han 2014).”
How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention (2021, background): “73) Li, Edwards, and Lee (2002) and Kim and Han (2014)”
Empirical Study on Perceived Value and Attitude of Millennials Towards Social Media Advertising: A Structural Equation Modelling Approach (2019, background): “Customers are interested in tangible benefits and give more attention to an advertising message for financial advantage (Kim and Han, 2014).”
Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone (2020, background): “The relation of brand communication with flow can be found in prior studies, for instance, Kim and Han [56] demonstrated that customers who received customized smartphone brand communication are more likely to experience flow, and thus, more likely to choose that brand; therefore, brand communicatio”