The Role of Market Efficiency Intuitions in Consumer Choice: A Case of Compensatory Inferences

By A. Chernev, Gregory S. Carpenter. 2001

121 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/854cf56904293c0cefedf6764e69ed8296035dfb

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Ryan Hamilton
2. A. Chernev
3. Chenting Su
4. Kevin Zheng Zhou

In General Decision Sciences

1. Ryan Hamilton
2. A. Chernev

In Marketing

1. Kevin Zheng Zhou
2. Chenting Su
3. Ryan Hamilton
4. A. Chernev
5. Richard R. Klink
6. B. Loken
7. Jennifer J. Argo
8. Malcolm C. Smith

Citations in the corpus

• Threats to the External Validity of Brand Extension Research (2001, background): “Specifically, subjects will rely on available cues (e.g., price, brand name) to make inferences and, under conditions of minimal attribute information, will even base inferences on their experiences with the product category (Carpenter 2000).”
• Low Prices are Just the Beginning: Price Image in Retail Management (2013, background): “Price image is also conceptually related to consumer perceptions of market efficiency, which reflects the degree to which the different market options offer similar value to consumers (Chernev and Carpenter 2001).”
• A paradox of price–quality and market efficiency: a comparative study of the US and China markets (2002, result): “These results echo the recent call of Chernev and Carpenter (2001) for more research on how consumer understanding of market efficiency affects their beliefs and decision makings.”