The Impact of Brand Extension Introduction on Choice

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Toward a 'masstige' theory and strategy for marketing (2018, background): “Swaminathan et al. (2001) researched the reciprocal effect that a successful or failed brand extension could have on a parent brand.”
The impact of brand extensions on brand personality: experimental evidence (2005, background): “…attitudes towards the core (i.e. parent) brand (Keller and Aaker, 1992; Park et al. , 1993; Park et al. , 1996; Gu¨rhan-Canli and Maheswaran, 1998; Swaminathan et al. , 2001), and economic outcomes such as market share (Sullivan, 1992; Park and Srinivasan, 1994; Reddy et al. , 1994), proﬁt…”
Brand extension feedback: The role of advertising (2009, background): “For example, parent brand experience improves the brand extension evaluation (Swaminathan et al., 2001; Swaminathan, 2003) and avoids the risk of brand image dilution (Alexander and Colgate, 2005; Swaminathan, 2003).”
Celebrity endorsement, brand credibility and brand equity (2011, background): “, 1999); breadth of the parent brand portfolio (Boush and Loken, 1991); quality consistency across previous parent brand extensions (Dacin and Smith, 1994); prior parent brand experience (Swaminathan et al., 2001); relevance of the parent brand associations for the extension brand (Broniaczyk and Al”