M. Faraoni

Marketing · 2012–2018

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 32 citations into it
• Sociology and Political Science — 26 citations into it

Whom M. Faraoni trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Andrew F. Hayes
2. Ismail Erkan
3. E. M. Salinas

Papers from M. Faraoni's perspective

Ordered by how strongly the researchers M. Faraoni trusts endorse each paper. Same corpus, a different order for every researcher.

1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
2. Brand Effects on Choice and Choice Set Formation Under Uncertainty
3. Credibility, Emotion or Reason?
4. Celebrity endorsement, brand credibility and brand equity
5. The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption (Computers in Human Behavior)
6. The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities (Internet Research)
7. Absorptive capacity, innovation and cultural barriers: A conditional mediation model
8. Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (Computers in Human Behavior)
9. The effect of electronic word of mouth on brand image and purchase intention
10. Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Their papers

• Using attribution theory to explain tourists' attachments to place-based brands (2012) — 93 citations
• Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018) — 99 citations