Using attribution theory to explain tourists' attachments to place-based brands

By U. Orth, A. Stöckl, Roberta Veale, J. Brouard, A. Cavicchi, M. Faraoni, Mikel Larreina, B. Lecat, J. Olsen, Carmen Rodríguez-Santos and 2 more. 2012

93 citations recorded by the source corpus.

Abstract Assuming a holistic view of attribution, the paper presents hypotheses regarding the mediating role of brand related attributions in the relationships between tourists' experiences (pleasure, arousal, satisfaction) and their emotional attachments to place-based brands. Testing the hypotheses involves a sample of 3460 visitors to fifteen international regions and examining wine (e.g., regional umbrella brands such as Bordeaux, Rioja, Tuscany, Napa, and Western Hills) as the tested stimulus. Results suggest that brand related attributions fully mediate the influence of pleasure and satisfaction on brand attachments, whereas arousal has a direct effect; prior place attachment and place to brand associations enhance effects of the tourism experience.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f2c6332586e124ce21a9f1f8f2e43a6a174ce013

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Influencer Marketing and Authenticity in Content Creation (2021, background): “Second, our findings add to the parasocial literature (Giles, 2002) and attribution-based framework (Kapitan & Silvera, 2016; Orth et al., 2012) by showing authenticity as an underlying causal mechanism of endorser type on WTP.”
Wine tourism experience: A netnography study (2018, background): “To improve their attractiveness and competitiveness, destination managers promote satisfactory experiences to form a subsequent customer attachment to place-based brands while visiting a destination (Orth et al., 2012).”
Mediating Effects of Place Attachment and Satisfaction on the Relationship between Tourists’ Emotions and Intention to Recommend (2017, background): “Consumer research supports the idea that emotions felt during the consumption process are retrieved to evaluate postconsumption behaviors and these emotions influence product/brand attachment (Mugge, Schifferstein, and Schoormans 2010; Orth et al. 2012).”