The effect of electronic word of mouth on brand image and purchase intention

By Mohammad Reza Jalilvand, Neda Samiei. 2012

1,009 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/5b914fcee41147a6c5e8aae56aea2f5809666db6

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In Marketing

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model (2018, background): “Several studies have suggested that social media activity has a positive influence on purchase intention (Jalilvand & Samiei, 2012).”
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis (2019, neutral): “…(Baber et al. 2016; Cheung 2014; Frasquet et al. 2015; Furner et al. 2014; Ho and Chien 2010; Hsu et al. 2013, Hu et al. 2012; Huang et al. 2013; Jalilvand and Samiei 2012b; Koo 2015; Ladhari and Michaud 2015; Liu and Zhou 2012; Mauri and Minazzi 2013; Park et al. 2007; Pöyry et al. 2012;…”
Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective (2017, background): “Social media operate like a large word-of-mouth platform that catalyzes and accelerates the distribution and exchange of information among individuals and organizations (Chan and Ngai 2011; Dellarocas 2003; Godes and Mayzlin 2004; Jalilvand and Samiei 2012).”
EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image (2017, background): “…that brand image plays a mediating role between eWOM and purchase intention is also accepted. eWOM has direct and strong positive impact on the brand image, and brand image plays as a mediator role between the relationship of eWOM and customer purchase intention (Jalilvand & Samiei, 2012).”
The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus (2019, methodology): “Reza Jalilvand and Samiei (2012) also studied the significant impact of eWOM communication on purchase intention and brand image.”