Sheila L. Sasser

Journal of Advertising Research · 2003–2008

A researcher in the Science corpus: 3 papers; trusts 0 researchers and is trusted by 10 researchers here, as inferred from the citation graph.

Whom Sheila L. Sasser trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert E. Smith
  2. Gita V. Johar
  3. Soon Ang

Who trusts Sheila L. Sasser overall

  1. M. Kilgour
  2. Scott Koslow
  3. Daniel A. Sheinin
  4. Daniel W. Baack
  5. Kevin Lehnert
  6. Rick T. Wilson
  7. B. Till
  8. S. Rosengren
  9. Sajeev Varki
  10. Caleb Warren

Papers from Sheila L. Sasser's perspective

Ordered by how strongly the researchers Sheila L. Sasser trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Role of Myth in Creative Advertising Design: Theory, Process and Outcome
  2. Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence
  3. Exploring the dimensions of ad creativity
  4. What is Creative to Whom and Why? (Journal of Advertising Research)
  5. The ad creativity cube: conceptualization and initial validation
  6. RECALL AND PERSUASION: Does Creative Advertising Matter?
  7. Creativity and Memory Effects: Recall, Recognition, and an Exploration of Nontraditional Media
  8. Modeling the Determinants and Effects of Creativity in Advertising
  9. Desperately Seeking Advertising Creativity: Engaging an Imaginative "3Ps" Research Agenda
  10. Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory (Management Sciences)

Their papers