Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model

By L. Groeger, L. Moroko, Linda D. Hollebeek. 2016

115 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/16e64f51a649f64259d81a3aa67e9f8be1a3878a