Exploring positively- versus negatively-valenced brand engagement: a conceptual model

By Linda D. Hollebeek, Tom Chen. 2014

455 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9a23323dd28c9979e4eb96db6546d908361b3a3c

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Citations in the corpus

Capturing value from non-paying consumers’ engagement behaviours: field evidence and development of a theoretical model (2016, unknown): “Hollebeek and Chen (2014) propose a three-dimensional view of ‘customer brand engagement’, which reflects individuals’ cognitive, emotional and behavioural engagement with a focal brand; behaviour is directly observable, while cognisance and emotions are more latent.”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “• CE benefits: CE outcomes/consequences that can also coincide with CE – For positively valenced CE (Hollebeek and Chen 2014), higher CE will generate greater CE benefits (cf.”
Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media (2017, methodology): “The consumer-brand engagement measurement scale bases on findings of qualitative studies conducted by Hollebeek (2011; Hollebeek and Chen, 2014) and Brodie et al. (2011; 2013) in combination with items used for measuring engagement in online and SM brand activities (Doohwang et al., 2011; Gummerus…”
Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption (2020, background): “, 2014); in general, cognitively engaged consumers are deeply engrossed in the service interaction, while emotionally engaged consumers experience intense emotions during the service interaction (Hollebeek, 2011; Hollebeek and Chen, 2014; Hollebeek et al., 2014).”
Consumer engagement in online brand communities: the moderating role of personal values (2019, background): “The significance of this topic is reflected in the growth of scholarly interest in the concept of online consumer engagement (OCE) in recent years (e.g. Brodie et al., 2011; Brodie et al., 2013; Hollebeek and Chen, 2014).”
Expanding customer engagement: the role of negative engagement, dual valences and contexts (2020, methodology): “…need to operationalise negative engagement including its dimensions and implications for service organisations, as well as the way it manifests towards focal objects within a service relationship (van Doorn et al., 2010; Hollebeek et al., 2016; Hollebeek and Chen, 2014; Lievonen et al., 2017).”