The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty

By Heehyoung Jang, Lorne Olfman, Ilsang Ko, Joon Koh, K. Kim. International Journal of Electronic Commerce, 2008

551 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/f70d2fa7212d16e965ae27185fa5c0ac08260fca

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Social Identity Perspective on Brand loyalty (2012, background): “As a result, the issue of antecedents of brand loyalty becomes increasingly topical (Jang et al., 2008; Kressmann et al., 2006).”
An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites (2010, background): “An increasing amount of companies have established virtual brand communities, or “marketer-generated brand communities (MGBC),” active and empowered consumers have also built virtual brand communities, or “consumer-generated brand communities (CGBC),” to provide peer consumers with a wide range of i”
Generating brand awareness in Online Social Networks (2015, background): “…psychological and membership privileges from the brand (e.g. hotel brand, destination) System quality Hocutt (1998), Muniz and O’Guinn (2001), Heehyoung et al. (2008) Ease of use, user friendliness and security of the brand’s (e.g. hotel brand, destination) OSN Information quality Jang et…”
Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage (2013, background): “(2013), http://dx.doi.org/10.1016/j.elerap.2013.01.003 brand loyalty (e.g., Jang et al. 2008), further indicating the importance of participation behavior in online brand communities.”
The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm (2017, background): “A few studies have illustrated online brand community characteristics and their impact on satisfaction, commitment, and brand awareness (Barreda et al., 2015; Jang et al., 2008).”
Understanding Online Community User Participation: A Social Influence Perspective (2011, background): “, 2007), commitment theory (Jang et al., 2008; Bateman et al., 2010), trust theory (Porter and Donthu, 2008; Wu et al.”