Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage

By Essi Pöyry, Petri Parvinen, Tuuli Malmivaara. Electronic Commerce Research and Applications, 2013

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Consumer behavior in social commerce: A literature review (2016, background): “Category Component Construct Studies timulus Content characteristics Customized advertisements [70] Information availability [70,74] Information valence [26] Informational content [26] Personalization [108] Trend discovery [70] Network characteristics Homophily [78] Network centrality [78] Network d”
Does a Virtual like Cause Actual Liking? How following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention (2015, background): “Facebook brand pages are described as a “social network-based online brand community” (Pöyry, Parvinen, and Malmivaara 2013, p. 226) and “a weaker form of brand community” (Zaglia 2013, p. 222), in which consumers mainly participate due to utilitarian motives (e.g., getting information or benefits;…”
Exploring the influential factors in continuance usage of mobile social Apps: Satisfaction, habit, and customer value perspectives (2016, background): “In general, value is often divided into utilitarian and hedonic values (Pöyry, Parvinen, and Malmivaara, 2013).”
COVID-19: fear appeal favoring purchase behavior towards personal protective equipment (2020, background): “Others studied these factors as direct and independent influencers on purchase behavior (Pöyry et al., 2013; Yu & Bastin, 2010).”