The impact of online brand community characteristics on customer engagement: An application of Stimulus-Organism-Response paradigm
By Jamid Ul Islam, Zillur Rahman. Telematics and informatics, 2017
489 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/daef818d4c342a6f89547030ee8f60e274abbd14
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017, background): “Students were the target respondents in this study as they are tech-savvy (Islam and Rahman, 2017; Nadeem et al., 2015), they possess a wide exposure of the internet (Bolton et al., 2013), college students are highest users (82”
- I love you, but you let me down! How hate and retaliation damage customer-brand relationship (2022, unknown): “…as the association of electronic word of mouth (eWOM) and online interactivity on customers ’ decisions (Cambra-Fierro et al., 2017), virtual reality tourism (Kim et al., 2018), engagement with an online brand community (Islam and Rahman, 2017) and online social commerce loyalty (Wu and Li, 2018).”
- From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction (2020, unknown): “Through interactions with other users on these UGC websites as well as the website interface itself, studies have argued that users experience value co-creation (e.g. Harrigan, Evers, Miles, & Daly, 2017; Islam & Rahman, 2017; Zhang, Hu, Guo, & Liu, 2017).”
- The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective (2020, background): “[68] found that interactivity has a significant influence on brand recall, suggesting that interaction with an ad may lead to more intense cognitive processing of the brand message.”
- The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model (2020, background): “Islam and Rahman (2017) have applied the SOR model to investigate the effect of customer engagement in brand community (actual approach behaviour) on band loyalty (behavioural intention).”