Tuuli Malmivaara

Sociology and Political Science · 2013

A researcher in the Science corpus: 1 paper; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 23 citations into it
• Marketing — 17 citations into it
• Information Systems and Management — 13 citations into it

Whom Tuuli Malmivaara trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Thomas P. Novak
2. Steven Pace
3. Jacquelynne S. Eccles
4. Donna L. Hoffman

Papers from Tuuli Malmivaara's perspective

Ordered by how strongly the researchers Tuuli Malmivaara trusts endorse each paper. Same corpus, a different order for every researcher.

1. Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
2. Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions.
3. Internet forums as influential sources of consumer information
4. Consumer Choice between Hedonic and Utilitarian Goods
5. The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (International Journal of Electronic Commerce)
6. Measuring the value of electronic word of mouth and its impact in consumer communities
7. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
8. The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance
9. Visualizing the Signatures of Social Roles in Online Discussion Groups
10. Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

Their papers

• Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage (2013) — 318 citations