Conditioning effect of prior reputation on perception of corporate giving

By Ji-yang Bae, Glen T. Cameron. 2006

230 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/e22006c9cebb2e9863c4a01986526ebceaf4567b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. W. Elving
2. Sung-Un Yang
3. KyuJin Shim
4. Stephan Lewandowsky
5. Yuan-Shuh Lii
6. Monle Lee
7. Xinming Deng
8. Yangmu Xu

In Sociology and Political Science

1. John Cook
2. W. Elving
3. Stephan Lewandowsky
4. Ullrich K. H. Ecker
5. Sung-Un Yang
6. KyuJin Shim
7. Hyo Jung Kim
8. Glen T. Cameron

In Strategy and Management

1. W. Elving
2. Sung-Un Yang
3. KyuJin Shim
4. Hyo Jung Kim
5. Stephan Lewandowsky
6. Glen T. Cameron
7. Yuan-Shuh Lii
8. Monle Lee

Citations in the corpus

• The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company (2016, background): “Many studies (Bae & Cameron, 2006; Coombs, 2007b; Lyon & Cameron, 2004; Yoon, Gürhan-Canli, & Schwarz, 2006) have shown that prior corporate reputation shapes the processing of CSR information related to a given company.”
• Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm (2012, background): “While CRM and sponsorship can cause consumers’ suspicion of a company’s motive, pure philanthropy can be considered as the most effective CSR initiative to minimize consumers’ suspicion due to its unconditional nature (Bae and Cameron 2006).”
• Scepticism and corporate social responsibility communications: the influence of fit and reputation (2013, methodology): “We asked the respondents what they thought about the fit between the company and the CSR activity by rating the fit, based on the scales used by Bae and Cameron (2006).”
• Neutralizing misinformation through inoculation: Exposing misleading argumentation techniques reduces their influence (2017, background): “In other research, pre-existing reputations of a company were observed to influence how corporate philanthropic messages are received, with a bad reputation resulting in corporate charitable behavior being seen as a self-interested activity [43].”
• Emotions Matter in Crisis (2011, background): “Prior reputation has been found as a critical factor that could either protect the organization in crisis (Coombs & Holladays, 2006) or harm the organization by increasing the responsibility perceptions for the crisis (Bae & Cameron, 2006; Fediuk, Pace, & Botero, 2010).”