On the dangers of pulling a fast one: Advertisement disclaimer speed, brand trust, and purchase intention

By K. Herbst, Eli J. Finkel, David Allan, Gráinne M. Fitzsimons. 2012

105 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/10054f73bfe2c5a5b520cfbe4653a8075207bc06