Consumer conviction and commitment: An appraisal-based framework for attitude certainty

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Research Note - When Do Consumers Value Positive vs. Negative Reviews? An Empirical Investigation of Confirmation Bias in Online Word of Mouth (2015, background): “Extending the confirmation bias literature, we also propose that confirmation bias will be attenuated when people are less certain about their initial beliefs (Risen and Gilovich 2007), such as for products with a high dispersion of ratings (Rucker et al. 2014).”
Certainty in Language Increases Consumer Engagement on Social Media (2021, background): “For instance, attitude certainty reflects the likelihood that an attitude will change over time and the likelihood that consumers elaborate on new information (Gopinath & Nyer, 2009; Pullig et al., 2006; Rucker et al., 2014; Rucker & Petty, 2006).”
The role of certainty (and uncertainty) in attitudes and persuasion (2016, background): “Within the social and consumer psychology literatures, one form of certainty that been the subject of particularly intense scrutiny is attitude certainty [3 ,4].”
Ambivalence and certainty can interact to predict attitude stability over time (2016, background): “Both ambivalence and certainty have been shown to moderate the consistency between attitudes and relevant behavior and/or behavioral intentions (for reviews, see Armitage & Conner, 2004; Rucker et al., 2014).”