Theory and practice of value co-creation in B2B systems
By Marko Kohtamäki, Risto Rajala. 2016
208 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/e0a8c88d54369318baa11889e09060c83a52a19a
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Andreas Eggert
- Wolfgang Ulaga
- S. Gordon
- Dimitrios Buhalis
- Hongmei Zhang
- Xifeng Ding
- A. Payne
- Pennie Frow
In Organizational Behavior and Human Resource Management
- Andreas Eggert
- Wolfgang Ulaga
- S. Gordon
- Dimitrios Buhalis
- Hongmei Zhang
- Xifeng Ding
- A. Payne
- Pennie Frow
In Sociology and Political Science
- Hongmei Zhang
- Andreas Eggert
- S. Gordon
- Dimitrios Buhalis
- Xifeng Ding
- T. Pencarelli
- Rosanna Leung
- Matthias Fuchs
Citations in the corpus
- Experience Value Cocreation on Destination Online Platforms (2018, background): “Research on cocreation and coproduction has grown quickly from five published articles in 2002 to 64 in 2014 in Scopus (Kohtamäki and Rajala 2016).”
- Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018, background): “…a special issue to customer value in business markets (Ulaga, 2001), and was home to numerous conceptual and empirical research papers extending our understanding of customer value (e.g., Cova & Salle, 2008a, 2008b; Eggert, Ulaga, & Schultz, 2006; Kohtamäki & Rajala, 2016; Ulaga & Chacour, 2001).”