Conceptualizing and communicating value in business markets: From value in exchange to value in use

By Andreas Eggert, Wolfgang Ulaga, Pennie Frow, A. Payne. 2018

235 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/ce232b1e8cf7256c5e761bef5d8e303c5a4348c8