Pennie Frow
Marketing · 2015–2018
A researcher in the Science corpus: 2 papers; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 30 citations into it
- Organizational Behavior and Human Resource Management — 22 citations into it
Whom Pennie Frow trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Pennie Frow's perspective
Ordered by how strongly the researchers Pennie Frow trusts endorse each paper. Same corpus, a different order for every researcher.
- From goods to service(s): Divergences and convergences of logics
- Value in business markets : what do we know? where are we going?
- Theory and practice of value co-creation in B2B systems
- Fundamentals of service science
- Service-dominant logic: continuing the evolution
- Discovery and Creation: Alternative Theories of Entrepreneurial Action
- Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies
- It's all B2B…and beyond: Toward a systems perspective of the market
- The Strength of Weak Ties
- Whither Services Marketing?
Their papers
- Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018) — 235 citations
- Managing Co‐Creation Design: A Strategic Approach to Innovation (2015) — 471 citations