The Limits of Mass Customization

By Paul H. Zipkin. 2001

556 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/df86443672e028c045c77ee21214bf68b4462947

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Citations in the corpus

The "I Designed It Myself" Effect in Mass Customization (2010, background): “…are essential: (1) the preference ﬁt achieved by self-designed products (beneﬁts), which should be as high as possible, and (2) the design effort necessary (costs), which should be as low as possible (e.g., Dellaert and Stremersch 2005, Huffman and Kahn 1998, Randall et al. 2007, Zipkin 2001).”
Models for Supply Chains in E-Business (2003, methodology): “Although the Internet facilitates a business model around customization, Zipkin (2001) describes the limits of mass customization.”
Does mass customization pay? An economic approach to evaluate customer integration (2004, background): “Zipkin (2001) calls this process the ‘elicitation’ of a mass customization system.”
Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment (2010, unknown): “On the other hand, some pioneers in the ﬁeld, such as Levi-Strauss (with its ‘‘Original Spin’’ jeans), have discontinued their MC operations (MC-Newsletter, 2004), and some researchers have expressed doubts that empowering customers with MC toolkits generates customer value (Zipkin, 2001).”
The development of initial trust in an online company by new customers (2004, background): “Customers can customize the dates, times, number of stop-overs, and even seat numbers for plane tickets and they can customize the entire hardware and software configuration of laptops.”
Mass Customization versus Mass Production: Variety and Price Competition. (2005, unknown): “MP can invest in more flexible technology, which reduces its cost of variety and hence allows it to offer a larger set of products; in the extreme, MP can emulate MC’s technology and offer infinite variety.”
The Lead User method: an outline of empirical findings and issues for future research (2004, unknown): “Although the concept of mass customization certainly has helped firms to cope with individualized or heterogeneous demands, in many industries it is economically just not viable to increase the number of product variations in order to better fulfill the needs of all customers (Zipkin, 2001).”
Influence of customer participation on creating and sharing of new product value (2008, background): “One commonly identified cause is that the information regarding the “need” resides within the customer, while the information regarding “the solution” is in the seller's domain (Henard and Szymanski 2001; Zipkin 2001).”