Does mass customization pay? An economic approach to evaluate customer integration

By Frank T. Piller, K. Moeslein, Christof Stotko. 2004

394 citations recorded by the source corpus.

Subfields: Industrial and Manufacturing Engineering, Management of Technology and Innovation, Mechanical Engineering

View Paper: https://www.semanticscholar.org/paper/26ca2de444544c51bc6e87483ede849e2c880d3f

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Industrial and Manufacturing Engineering

1. Martin Schreier
2. Nikolaus Franke

In Management of Technology and Innovation

1. Martin Schreier
2. Nikolaus Franke
3. E. Thompson
4. Christoph Fuchs
5. F. Liñán

In Mechanical Engineering

1. Martin Schreier
2. Nikolaus Franke

Citations in the corpus

• The "I Designed It Myself" Effect in Mass Customization (2010, background): “After all, developing and implementing such a system involves costs (Piller et al. 2004), and the adoption of such a system only makes economic sense if it generates value by allowing the manufacturer to charge a price premium or to sell more units (Ansari and Mela 2003, Kramer 2007).”
• Product uniqueness as a driver of customer utility in mass customization (2008, background): “After all, developing and implementing such a system involves costs (Piller, Moeslein, and Stotko 2004), and it only makes economic sense if it also yields benefits.”
• Why Customers Value Mass-customized Products: The Importance of Process Effort and Enjoyment (2010, neutral): “Developing and implementing such a system involves costs (Piller, Moeslein, and Stotko, 2004), and it makes economic sense only if it also yields benefits.”