Mass Customization versus Mass Production: Variety and Price Competition.

By Aydın Alptekinoğlu, Charles J. Corbett. 2005

196 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing

View Paper: https://www.semanticscholar.org/paper/29bdea64786a7d6af4ef0f268f2e90e762a34786