Donation Behavior Toward In-Groups and Out-Groups: The Role of Gender and Moral Identity

By K. Winterich, Vikas Mittal, William T. Ross. 2009

401 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/d5fc84abb8bfaee34742f3f1d651c5cc8ece5f86

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. K. White
2. Jennifer J. Argo
3. Darren W. Dahl
4. K. Winterich
5. W. Choi
6. M. Luce
7. Jenny van Doorn
8. Hongwei He

In Social Psychology

1. K. White
2. Darren W. Dahl
3. Jennifer J. Argo
4. K. Winterich
5. W. Choi
6. L. Cavanaugh
7. Hongwei He
8. M. Luce

In Sociology and Political Science

1. K. White
2. Darren W. Dahl
3. Jennifer J. Argo
4. W. Choi
5. K. Winterich
6. Hongwei He
7. Weichun Zhu
8. Rishad Habib

Citations in the corpus

• Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption (2015, background): “This article is based on the first author’s dissertation.”
• Willingness to pay for organic products: Differences between virtue and vice foods (2011, background): “- 31 women are more concerned with communal goals, such as social relationships and caring for other people, and are also more inclined to go beyond social causes that concern their in-group (He, Inman, & Mittal, 2008; Winterich et al., 2009).”
• The impact of moral identity on consumers’ green consumption tendency: The role of perceived responsibility for environmental damage (2018, background): “has shown that the psychological distance between the helper and the beneficiary is the key mechanism underlying the effect of moral identity on altruistic behaviors (Winterich et al., 2009).”
• Can Brands Move in from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes (2013, background): “Recall that we measured psychological distance using IOS (for the IOS 5As in the pretests, advertisement evaluations were not influenced by identity condition, brand group membership condition, or their interaction (ps > .10), and thus we do not discuss them further.”
• Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “…Reed, 2002; Reynolds and Ceranic, 2007), general ethical behaviour (Reynolds and Ceranic, 2007), higher moral regard and less negative attitude toward out-groups (Reed and Aquino, 2003), donation toward out-groups (Winterich et al., 2009), and out-group brand attitude (Choi and Winterich, 2013).”
• A Review and Framework for Thinking about the Drivers of Prosocial Consumer Behavior (2020, background): “2007, 2011; Reed, Aquino, and Levy 2007), particularly toward members of outgroups (Reed and Aquino 2003; Winterich et al. 2009).”
• The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination (2013, background): “(Strahilevitz and Myers 1998), donations to charitable causes (Liu and Aaker 2008; Winterich et al. 2009) and socially conscious consumption (Anderson and Cunningham 1972; Diamantopoulos et al.”
• The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring (2011, methodology): “Although both methods have been employed in the literature (e.g., He et al. 2008; Helgeson 1994; Winterich et al. 2009), priming agency-communion orientation will enable us to test our hypotheses in a more controlled setting.”