The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring

By Didem Kurt, J. Inman, Jennifer J. Argo. 2011

169 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9590b7b93d24aeff8ff0aeb059b4d66835a6b8e3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Joan Meyers-Levy
2. B. Loken

In Organizational Behavior and Human Resource Management

1. B. Loken

In Sociology and Political Science

1. Joan Meyers-Levy
2. B. Loken

Citations in the corpus

• Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “The impact of shopping with friends Kurt, Inman, and Argo (2011) reasoned that males' agentic and females' communal values might affect their motivations and spending when shopping with friends versus alone.”