The Impact of Moral Emotions on Cause-Related Marketing Campaigns: A Cross-Cultural Examination

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Attention, emotions and cause-related marketing effectiveness (2015, unknown): “Previous research suggests that altruistic behaviour is driven by moral emotions such as pride and guilt (Kim and Johnson, 2013).”
Feelings that Make a Difference: How Guilt and Pride Convince Consumers of the Effectiveness of Sustainable Consumption Choices (2014, background): “2007), or in consumer behavior (e.g., Agrawal and Duhachek 2010; Kim and Johnson 2013; Peloza et al. 2013), this research is the first that determines how guilt and pride experienced after a consumption episode can regulate the purchase of sustainable alternatives.”
When does a social norm catch the worm? Disentangling social normative influences on sustainable consumption behaviour (2020, background): “…the overall effect of perceived social norms on sustainable consumption behaviour (e.g., Demarque, Charalambides, Hilton, & Waroquier, 2015; Kim & Johnson, 2013), there is limited information regarding specific processes and contingencies behind these effects and recommendations for…”
The moral self: A review and integration of the literature (2015, background): “…moral chronicity and moral character) positively influence ethical behavior and intentions (Cohen, 2010; De Hooge, Zeelenberg, & Breugelmans, 2007; Kim & Johnson, 2013; Narvaez et al., 2006) and negatively influence unethical and counterproductive behavior and intentions (e.g., self-reported…”