Use does not wear ragged the fabric of friendship: Thinking of objects as alive makes people less willing to replace them

By Jesse J. Chandler, Norbert Schwarz. 2010

313 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/41121be4e9a8b1dd12b9056a197ccddd856b1f69

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Citations in the corpus

Mangy mutt or furry friend? Anthropomorphism promotes animal welfare (2012, unknown): “…that anthropomorphism alters the ways in which people perceive, interact with, and respond to non-human entities (e.g., Aggarwall & McGill, 2007; Chandler & Schwarz, 2010; Delbaere, McQuarrie, & Phillips, 2011; Epley, Akalis, Waytz, & Cacioppo, 2008; Epley, Waytz, Akalis, & Cacioppo, 2008;…”
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2016, background): “For example, Chandler and Schwarz (2010) showed that people were less willing to replace a product when they saw it having a humanlike mind.”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “When consumers imagine that the brand has come to life (Aggarwal & McGill, 2012; Kim & Kramer, 2015) or has human personality characteristics (Chandler & Schwarz, 2010), they are also more prone to anthropomorphize.”
Effects of personification and anthropomorphic tendency on destination attitude and travel intentions (2017, background): “…lead to an increased sense of predictability and understanding (Waytz, Morewedge, Epley, Monteleone, Gao & Cacioppo, 2010d), increased attachment (Chandler & Schwarz, 2010), the conferral of moral rights (Waytz, Epley, & Cacioppo, 2010b), more pro-social behavior like generosity (Haley &…”
How perceptions of intelligence and anthropomorphism affect adoption of personal intelligent agents (2020, background): “When individuals anthropomorphize an object, they enter a relationship with it, which changes the emotional quality of the experience making it more positive and pleasurable (Chandler and Schwarz, 2010; Wang et al., 2007).”
Isn't It Cute: An Evolutionary Perspective of Baby-Schema Effects in Visual Product Designs (2011, unknown): “…Herrmann 1 1 Center for Customer Insight, University of St. Gallen, St. Gallen, Switzerland 2 Department of Psychological Basic Research, University of Vienna, Vienna, Austria Through applying an evolutionary approach, we examined affective consumer responses to facial features in product designs.”
The temperature premium: Warm temperatures increase product valuation (2014, background): “Consistent with this prediction, thinking of the color of one's car in “warm” (vs. “cold”) terms positively influenced evaluations of the car (Chandler & Schwarz, 2010).”