Identity-Based Motivation

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Identity‐based motivation: Connections between first‐year students' engineering role identities and future‐time perspectives (2020, methodology): “, 2012), and literature on identity-based motivation (Oyserman, 2012; Oyserman, 2015; Oyserman & Destin, 2010).”
How social norms are often a barrier to addressing climate change but can be part of the solution (2020, background): “Many theories of behavior change treat the beliefs that a behavior is possible, important and consistent with the self as primary sources of motivation (Ajzen, 1985; Oyserman, 2015).”
Witnessing change: Dynamic norms help resolve diverse barriers to personal change (2019, background): “Indeed, past research shows that causal relationships are likely to flow from perceptions of self-efficacy, injunctive norms, and identity compatibility to behavior change (Ajzen, 1985; Bandura, 1977; Oyserman, 2015; Reno et al., 1993).”
Seeing the Destination AND the Path: Using Identity‐Based Motivation to Understand and Reduce Racial Disparities in Academic Achievement (2017, methodology): “Indeed, experimentally manipulating the extent to which students experience (Smith, James, Varnum, & Oyserman, 2014) or are reminded (Bi & Oyserman, 2015) of their lack of choice and control reduces the salience of their schoolfocused possible identities and increases their belief in fate,…”